Is Developer Marketing Different?

The software developer market does have some idiosyncrasies, e.g. lots of valuable things are supposed to be free, but the key to consistent, non-random success is avoiding the kool-aid jar, i.e. committing to analytical rigor.

Posted on Nov 22.07 to Developer Marketing, Platform Marketing

Developer Marketing

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Uncategorized Cozi: Service-As-Marketing
Developer Marketing Platform Marketing Is Developer Marketing Different?
Platform Marketing 4 Steps to Create a Developer Frenzy Around Android
Platform Marketing Open Handset Alliance, Open Social and the Platform Marketing Playbook
Platform Marketing 10 Things I Still Want to Know About Open Social

Is Developer Marketing Different?

Developer Marketing

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