- Cozi: Service-As-Marketing
Cozi deals with Hasbro, General Mills and Parents.com: If you want to punch through the DVR force field, create (or license) a useful service and embed your brand in it.
- Is Developer Marketing Different?
The software developer market does have some idiosyncrasies, e.g. lots of valuable things are supposed to be free, but the key to consistent, non-random success is avoiding the kool-aid jar, i.e. committing to analytical rigor.
- 4 Steps to Create a Developer Frenzy Around Android
Why are there so many more brains writing code for the web than for mobile devices, when the mobile world is potentially so much bigger? Working through carriers to get a mobile app in front of users is a nightmare. If Google can use its leverage and capital to make this simpler (maybe a hosted virtual service exchange? Google’s long awaited answer to EC2?) Android wins, big time.
- Open Handset Alliance, Open Social and the Platform Marketing Playbook
Google’s recent platform announcements are both classic Platform Marketing coups, but show a profound difference in style which has deep roots in two competing business cultures.
As OM, Rob Hof and others have pointed out, there is a lot of PR going on here. These are well packaged announcements of future releases of (hold you […]
- 10 Things I Still Want to Know About Open Social
So I RTFM’d, and I still have some questions. Like how is thing going to help me punch holes in these walled gardens.
- Know Thy Skew
I think market research can be really risky, particularly when desired results are already known. The energy and dollars put into the project almost always exaggerate the perception of the research instrument’s accuracy and precision.
